Product Details:
Our NEW Preference Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This red hair dye will provide vibrant long last colour. *Instrumental test
NEW Preference Vivids range is our most innovative expertise in bold colours. This cherry red hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
BENEFITS OF L'OREAL PARIS' PREFERENCE VIVIDS CHERRY RED HAIR DYE:
- Achieve up to 3X shinier hair with Preference red hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.
RECOMMENDED HAIR COLOUR ROUTINE WITH THIS RED HAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with theColour Protect Conditionerto further seal colour inside fibre and prolong radiance and shine.
| Brand | L'Oreal |
| Category | Health & Beauty > Hair Care > Hair Colouring |
| SKU | V563-3600524018634 |
Standard Delivery
Typically 3–7 business days Australia-wide (estimates only). Shipping calculated at checkout.
Express Delivery
Faster options available at checkout for eligible items.
Order Tracking
Order confirmation and tracking details provided after purchase.
Australian Online Store
Registered Australian business · ABN 85 666 385 619. Australian Consumer Law applies.
Note: Delivery times are estimates only. Shipping is calculated at checkout. Some postcodes may incur additional shipping fees or be excluded. We ship via Australia Post, StarTrack, and other trusted carriers.
12-Month Warranty
Most products include a 12-month manufacturer warranty unless a longer period is stated on the product page. We handle claims on your behalf.
Extended Cover
Selected items carry longer warranties: up to 5 years on eligible mattresses and up to 3 years on eligible furniture and appliances, where stated.
14-Day Returns
14-day change-of-mind returns on eligible items, subject to our returns policy. Items should be unused and in original condition and packaging.
Consumer Guarantees
Your rights under Australian Consumer Law always apply, in addition to any manufacturer warranty. Registered Australian business, ABN 85 666 385 619.
Frequently Asked Questions
Do you deliver Australia-wide?
Yes. We deliver Australia-wide through our local warehouse network. Delivery times may vary by postcode and product location.
Is this product brand new?
Yes, all products are brand new unless clearly stated otherwise on the product page.
Does this product include warranty?
Most products include a 12-month warranty unless a longer period is stated on the product page; selected mattresses up to 5 years and selected furniture and appliances up to 3 years, where stated. Your rights under Australian Consumer Law always apply.
Can I return the product if I change my mind?
14-day change-of-mind returns are available on eligible items, subject to our returns policy. Items should be unused and in original condition and packaging.
When will I receive tracking?
Tracking details are sent by email once your order has been dispatched.
